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    Moncler’s new Genius campaign sees A$AP Rocky, Willow Smith and Hiroshi Fujiwara reimagined as their five-year-old selves. To celebrate the launch of their new Shanghai Genius activation “City of Genius” – which sees the traditional runway-based fashion show digitally transformed into a 30,000 square-metre “metropolis of immersive experience” – the outerwear brand has imagined their upcoming collaborators as five-year-old muses of themselves. Influenced by the 1960s study which found that 98% of five-year-olds can be classed as geniuses, the activation asks collaborators – which additionally include Donald Glover, Rick Owens, Lulu Li and so many more – to channel that unrestrained creative, well, genius.