Versace’s next chapter: Donatella takes on a new role. Donatella Versace, who revitalized her brother Gianni’s legacy and expanded the brand’s global influence, is stepping into a new role as brand ambassador. After decades leading Versace’s creative direction, she will pass the reins to Dario Vitale, a Miu Miu alum celebrated for his contemporary vision. Though stepping back from day-to-day design responsibilities, Donatella will continue shaping Versace’s signature sexy, ultra-luxe identity, ensuring the brand remains true to its DNA. Donatella 4ever.