Forget the furry Fendi ski goggles, swipe left on the Chanel Sport ball, and bypass the Berluti dumbbells, because Dior Homme has the fashionable fitness accessory for you to pretend to do exercise with. It’s a BMX made with renowned French bike manufacturers Bogarde, whose expertise ensures this will be a very sweet ride. Not that that really matters, because please don’t take this Very Limited Edition piece anywhere near a dirt track and ruin it.
According to Dior, “the bike itself reflects the shape of the cult model born in the early nineties,” and features a slick black and red chrome finish with the famous Dior bee logo engraved in the handlebars. The campaign was shot by Patrick Demarchelier, and there’s only 70 numbered bikes being released into the world.
But don’t worry if you miss out — this is the first of three limited edition designs. Unfortunately no word yet on the accompanying designer helmet — guess you’ll just have to keep it safely locked up inside for now.
The bike is available to pre-order from 8 December exclusively at Sole DXB.