If Kanye West’s Adidas Calabasas logo ever gave you a little déjà vu, you’re not alone. Kanye fans experienced a collective ‘A-ha’ moment earlier this week when Reddit user w311why pointed out the Adidas Calabasas logo is actually the same design that the Coerver coaching programme used in the 90s. For the unfamiliar, Coerver is a soccer programme inspired by Dutch coach Wiel Coerver, and it’s stil very much around today. But, given it’s targeted at kids 16-and-under, you mightn’t have heard much about it recently.
“Holy shit, I did that camp when I was 11, sheesh that feels like a while ago,” one Redditor wrote. “I still have my Coerver coaching tee at home,” another offered.
How did Kanye come across the logo? He shares a key mutual friend with Coerver: Adidas. The sportswear giant has sponsored the programme for decades, and we imagine that the partnership gives Adidas some domain over the old logo. Presumably, Kanye’s Calabasas interpretation is completely above board.
Earlier this year Kanye landed in some hot water over logo usage when a hawk-eyed viewer noticed his children’s clothing line, a collaboration with Kim Kardashian, had printed Portland’s old public transport system’s logo on a sweater. TriMet ended up contacting the pair demanding they stop using the logo, and as CNN report, West immediately agreed.
We imagine there’ll be no such difficulties with the Coerver logo, but if you’ve got any old merch sitting in your closet, it might be worth dusting off.
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Text Isabelle Hellyer