Belvedere, the world’s first super-premium vodka brand, is opening a pop-up bar in London’s iconic Selfridges department store, running until the end of the year.
The intimate bar is inspired by their recent campaign starring a never seen before Daniel Craig, with a short directed by Oscar-winner Taika Waititi and shots by acclaimed fashion photographer Jurgen Teller. The campaign is turning into something of a viral sensation from the moment it premiered in Times Square and was broadcasted at Piccadilly Circus.
Nestled in the Men’s Shoe Department on the first floor of Selfridges, the Belvedere pop-up bar celebrates the success of that campaign and its playful energy with a juxtaposition between the industrial and premium bling. The Bar features giant prints of Juergen Teller’s portraits of Daniel Craig inside an intimate, modernist, minimal space that is wrapped in concrete, shiny foil and lined inside with silver, allowing the guests to deep dive into the world of Belvedere. The exclusively designed ‘Selfridges Edition’ bottle in the iconic yellow the department store is famed for are also displayed in the space.
Open from midday everyday till store closing, the bar offers three Belvedere cocktails as well as the special limited-edition bottle available to purchase.
Click here to discover the exclusive Selfridges x Belvedere bottle:
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