Celebrity Instagram takeovers are typically placed in the hands of social-media-savvy internet celebrities who are as comfortable posting selfies as they are drinking water. When beauty giant Sephora commissioned Kate and Ashley Olsen for their more accessible label Elizabeth and James, to post on their account however, we were blessed with the first and only self-shot photo of the pair.
The black and white image of the twins in trademark sunglasses ran with the caption ‘First public selfie ever’ and complemented pictures of their salads, handbag fabric and branded bubbles. Big day in the office. The child stars turned designers of immaculate, minimal label The Row are notoriously media-shy despite (but probably due to) growing up in the public eye. Their quietly enduring contribution to style and the fashion landscape can’t be ignored, which is why we’re always happy to be given a glimpse into the inner workings.
