Ahead of Loewe‘s fall/winter 16 menswear presentation at the maison’s St. Sulpice home tomorrow, i-D exclusively reveals one of three campaign images for the season, shot by Steven Meisel and styled by Benjamin Bruno. Designer Jonathan Anderson describes the collection as, “a redefinition of normality in classics.”
In the campaign shot, model Jackson Wakefield wears a denim housecoat over dark straight-cut jeans with high white turn ups and a printed, drape-neck sweater. Worn with green cross-strap sandals, the look is spectacularly accessorized with a furry, floppy leopard print beanie, Lennon-esque round glasses, an ‘Access all areas’ style lanyard, a psychedelic mushroom motif huge leather bag and a bear-like, single shearling glove.
Wakefield stands in front of a rocky outcrop sculpture with iridescent white grooves by M/M (Paris), a mirror of the set design for the presentation tomorrow. The campaign will hit 510 kiosks across Paris today, as well as displayed outside the Loewe design studio on the left-bank at 76 rue Bonaparte, previewing the collection to be shown tomorrow.