Praise Yeezus, Kanye West is to start dropping new music every Friday again, according to wife Kim Kardashian.
Friiiiiiday!!!! New music!!!! #EveryFriday #Swish #RealFriends
— Kim Kardashian West (@KimKardashian) January 8, 2016
Swish is the title of Kanye’s upcoming seventh album, while “Real Friends” could be the name of a new Yeezy track, perhaps one that the rapper intends to unveil later today. Kanye previously dropped new music every Friday for a few months in late 2010, when he unveiled a track a week from his My Beautiful Dark Twisted Fantasy album in a release strategy he dubbed GOOD Fridays — a punny reference to his record label, GOOD Music. While they await the Swish track that could be coming later today, Kanye fans can check out “Reaper,” a new Sia song which was co-written and co-produced by Yeezy, and originally intended for Rihanna’s long-awaited ANTI album.