British designer Emma Cook has been appointed as the new design director at high street retailer Warehouse, as part of a relaunch of the brand. Cook has experience of working with a number of international retailers, as well as running her eponymous fashion label.
“As a British designer I’m thrilled to be joining Warehouse at such an amazing time for the brand,” Cook says. “I’m really looking forward to [helping] establish the brand’s new DNA and to champion a new vision for the British high-street,” she adds.
Warehouse have also appointed Hunter creative director Alasdhair Willis as brand consultant for the relaunch. “This is going to be an incredibly exciting journey for Warehouse as we re-launch this iconic British brand,” Willis said, adding that, “As a creative consultant I’m passionate about British brands so when one comes along that I see has the potential and an opportunity to do something inspiring, meaningful and relevant to today’s consumer then I get excited… Warehouse has these elements”.