Currently winning over new fans in cinemas as a cute bromancer in Amy Schumer’s comedy Trainwreck, LeBron James is also busy launching a #winning new NikeLab shoe, in collaboration with ANDAM-award-winning French brand Pigalle. “The LeBron 12 Elite provides the ultimate in comfort and aesthetics,” the brand’s founder, Stéphane Ashpool explains. “It is not only for the core player, but also for someone with a futuristic style.” It’s by no means Pigalle’s first brush with basketball either – the sport is a permanent inspiration to the design team, and they’ve created a series of cool courts to play on in Paris.
The NikeLab LEBRON 12 Elite x Pigalle, which looks extra fresh, clean and futuristic in its whites, silvers and flecks will go on sale from 18th August at NikeLab X158 in Shanghai, 19th August at NikeLab PS7 in Hong Kong and from 3rd September at select NikeLab stores and nike.com/nikelab.
