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​diane pernet is launching four fragrances at liberty london

The doyenne of fashion is now turning her talents to fragrance, with one brilliantly named, "To Be Honest."

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Any fashion lover worth their salt should be familiar with the sight of Diane Pernet (journalist, critic, curator), skulking around fashion centres shrouded in black. Now the one-woman-vision is releasing a set of fragrances, with the help of Celso Fadelli and his team of master perfurmers at Intertrade Group. The four fragrances, “Shaded”, “Wanted”, “In Pursuit of Magic”, and our favourite, “To Be Honest”, will be showcased for two weeks in the beauty windows of Liberty London (they’re also available at all Avery Perfume Gallery stores worldwide). Filmmaker Mike Figgis (director of Leaving Las Vegas) has also lent a hand, producing a series of short fashion movies dedicated to the fragrances,

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Photography Alan Gelati

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