Take one look at Balmain Creative Director Olivier Rousteing’s Instagram feed and you’ll know he’s a man who loves to surround himself with a bevvy of beautiful ladies so his latest line-up for the brand’s spring/summer 15 offering should come as no surprise.
Olivier got together models Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana and Crista Cober for his #BalmainArmy. The powerful and striking campaign lensed by superstar photographer Mario Sorrenti. The girls have the brand’s usual glamour and gloss all whilst undertaking the everyday tasks of grabbing a burger and fries and playing video games.
Rousteing was keen to show a “diversity of girls” according to WWD, which follows on from his autumn/winter 14 collection that featured models and i-D cover stars Binx Walton, Cara Delevingne and Jourdan Dunn.
