Jay-Z discovery, J Cole, is back with his fifth album in five years on 9th December, and the trailer for the project sees him on reflective form as he heads back to his hometown for a feel of the real life after years on the celeb circuit. Watch Jermaine play video games down the arcade, take us to the bleachers where he did his first cypher at “5”7, high-pitched voice, skinny”, chew on fried chicken (then feed it to a cat) and show off some well-practiced rollerskating skills. View the trailer here, for a taste of his life on Lewis Street and Forest Hills.
It’s a far cry from “that Hollywood shit” which he goes on to tell us “is fake happiness. Hopefully I caught myself just in time before I fucking fell into this shit. You totally get fooled by the artificial shit that feels real, but it doesn’t last. The real shit is permanent, forever. The artificial shit, you gotta keep chasing it.”