The defining voice in identity, style and culture.

Since the punk-era London of 1980, i-D has been powered by a rebel punk spirit and passion for uplifting emerging talent. From our beginnings as a typewritten zine to launching the careers of today’s leading visionaries, we have consistently shaped the conversation around style and creativity. 

With unrivalled access to the visionaries pushing culture forward, sharp coverage of underground scenes, and a dynamic editorial vision that cuts through the noise, i-D continues to be at the centre of the cultural zeitgeist. We believe that innovative independent media matters more than ever, and we’re committed to proving it with how we show up online and in print.