“It started by looking at my dad, he was a farmer back home in Warwickshire,” Sam Cotton explains backstage. “He weirdly got bitten by a cow and nearly died after suffering from tetanus. My mom went back to work in the city and he became the house-husband, so we started looking at how roles are defined within the home. Why did men have to be the breadwinner? We are playing with this juxtaposition throughout the collection.” From acidic floral weaves and table cloth gingham denoting interiors to distorted checks hinting at a hard day’s work, the result is modern sartorialism for all.
Credits
Photography Piczo