Happy Friday fashion girls! It seems our faves have turned out in force for the AW22 campaigns – from Billie Eilish at Gucci and Beyoncé at Tiffany & Co., to Ethel Cain at Givenchy and Doja Cat, Charli XCX and Pamela Anderson all adorned in Heaven by Marc Jacobs. In other news we have the release of the innovatively sustainable Nike Forward, Kiko Kostadinov’s stunning new campaign, Bottega Veneta redefining the meaning of bookstyling and Valentino painting the world pink. Here’s what’s in fashion.
Puma hosts its very first Conference of the People
Time and again, we’ve heard of (and reported on) the need for the global fashion industry to take urgent, collective action to address its significant role in contributing to the ongoing climate and ecological crisis. The changes that these calls for action actually result in — or the lack thereof — is, however, a tricky thing to trace. In a landscape in which greenwashing is rife, how can we be sure that the claims made by brands are accurate? And given fashion’s rhizomatic value chains, how can we be certain that key responsibilities aren’t just being shunted further down the line?
On Tuesday of this week, in East London, Puma staged its very first Conference of the People in an attempt to open a forum for open dialogue between brand representative, leading climate activists and scientists, industry figures and the general public. Featuring panel discussions on themes including thinking of waste as a resource, eco-anxiety, and the importance of open communication and collaboration, the day provided a wealth of insight into possible ways to make the world we live in a better place, and spurred a sense of optimism at a time when it’s especially needed. Didn’t manage to tune in on the day? Tune in to recordings of the full event — featuring speakers including Naomie Harris, Ade Adepitan, Alice Aedy, Nicole McLaughlin and Reggie Yates — here. MS
Nike have invented a game-changing new sustainable fabric
When it comes to sustainability in fashion, our focus should not just be on the fabrics used or the reduction of waste, it’s also important to look at the very production methods themselves. This has been key at Nike and over five years of research has manifested a new way of producing clothing called Nike Forward that requires fewer steps in its process than traditional knits or woven pieces, and leading to a 75% reduction in the garment’s carbon footprint. Needle-punch machines have been hacked to create the unique material that is also 70% recycled content by weight, is much less dense than usual fabrics, has zero water usage and forgoes dyes and embellishments for more of a raw look. The first items created with this material? The iconic light grey hoodie and crewneck sweatshirt that are both released 15 September 2022 in stores and online. TG
Givenchy enlists an iconic fashion photographer for it’s tender new campaign
And so, the arrival of the AW22 campaigns continues – next up, Givenchy! This season, creative director Matthew Williams has enlisted his longstanding collaborator Nick Knight to create an ethereal image series that highlights the tensions implicit in the sensuous-yet-sombre clothes – think: camisole dresses, black pearls and supple leather trousers. Shot in softly-lit bedroom settings, an eclectic cast that spans Ethel Cain, Liya Kebede, Vittoria Ceretti and Playboy Carti are presented in a tender tone that’s almost unexpected – particularly given the brooding, street-y chic that defined much of his work for the house to date. Unexpected as it may be, however, it’s certainly a welcome surprise! MS
Beyoncé’s Tiffany & Co. film for “Summer Renaissance” is coming!
We’ve waited over a month for a crumb of visuals from musical goddess Beyoncé. She dropped her Studio 54-throwback album Renaissance earlier this summer and then disappeared, not a music video or performance in sight. Rumours have swirled though that a film is coming for the record’s finale anthem “Summer Renaissance” and now we know that film is produced by Tiffany & Co., meaning Bey will likely be dripping in stunning looks and jewellery pieces. In the meantime though, as the star of Tiffany’s latest campaign “Lose Yourself To Love”, the house have released some stunning photographs of our fave, shot by Mason Poole, and wearing the Tiffany T, Tiffany Hardwear, Tiffany Knot and the new Tiffany Lock. It should cost a billion to look this good! TG
Kiko Kostadinov Woman AW22 celebrates being not a girl, not yet a woman.
After delivering a knockout AW22 collection back in February, Australian twins Laura and Deanna Fanning – the dynamic duo behind Kiko Kostadinov Woman – are back with an equally stunning campaign. Created in collaboration with Paris-based photographer Joshua Woods, the impactful image series sees models strike balletic poses against an inky backdrop in the tufted knits, bubblegum bubble skirts and glitter-spangled accessories that make up the collection – a contemplation of the interim spaces between the naivety of girlhood and the independence of adulthood. Easily their most accomplished body of work to date, it has us both running to the DSM basement to cop full looks, and eagerly awaiting the girls’ next collection – which they’ll be presenting in Paris for the first time! Watch this space. MS
Billie Eilish is now a Gucci girl
Poor Billie Eilish cannot drive anywhere without chaos ensuing. After sinking her car in the “Everything I Wanted” music video, the singer is now stalked by her doppelganger in the new campaign film for Gucci Eyewear. Directed by Harley Weir, who was also behind a series of portraits of Billie for the campaign, the short video is inspired by the thrills and glamour reminiscent of film noir – with top-down cars having thrilling chases and shocking plot reveals soundtracked to chilling stringed instruments. But while the film may be very much inspired by 1940s and 50s cinema, the eyewear adorning Billie carries Gucci’s signature timelessness – from 80s-esque sunvisors, to blackout caravan sunglasses and classic cat eye shades. If anyone can embody that many decades and still be of the moment, it is of course Miss Eyelash. TG
Bottega Veneta chooses books over looks
If you’re looking for definitive proof that being bookish is chic, then here you go: Bottega Veneta has paired up with The Strand, New York’s most iconic bookstore, for an exclusive collaboration. Inspired by Matthieu Blazy’s frequent trips to the bibliophile’s paradise, the Milanese house has created three intrecciato bags inspired by the store’s iconic cotton totes, which are available to purchase at BV’s SoHo store and online. At The Strand itself, you’ll also find a collection of books curated by Matthieu himself, including rare editions by Wolfgang Tillmans, Isa Genzken and Alvaro Barrington among others. If you’re in New York for fashion week, be sure to stop by for a browse (or a buy!). MS
Pink PP by Valentino is taking over the world
Valentino are already famed for having an colour: that unique and vivid shade of pure red created by the designer himself and synonymous with the house. But now, creative director Pierpaolo Piccioli has gone and got himself his own. The vibrant shade that took over the house’s AW22 runway has been officially dubbed “Pink PP by Valentino” (PP referencing Pierpaolo’s initials) by the Pantone Colour Institute. Now, as the collection soon makes its way to stores, the hot pink tone Barbie would love is taking over the planet too. From this month and across the season, expect to see the colour on your local streets, wrapping the Valentino boutique on Rue St Honoré in Paris, double decker buses and phone booths in London, and guerilla projects and activations across the world. The indoors of Valentino stores, famed department shops and even clubs and parties in Milan and Singapore, light displays on the river Han in Seoul and entire communities within Aranya, a coastal city in China, will be painted in the stunning shade. To misquote Beyoncé, paint the world Pink PP by Valentino! Keep an eye out for an installation in your area. TG
All our faves are wearing Heaven by Marc Jacobs AW22
Heaven by Marc Jacobs is the it-brand for hyperpop-listening e-girls-boys-and-theys with a chaotic yet hot energy but still sleep with a teddy bear and who are no longer legally allowed to drive a car. And so, who better to be the faces of their Fall 2022 campaign than Doja Cat, Charli XCX and Pamela Anderson alongside Dev Hynes, and Kyle MacLachlan. Photographed by Harley Weir, the campaign has the brand’s usual balance of cutesy softness and morbid hardness – i.e Doja in an anime slip dress with wings and an elven aesthetic, Charli’s floral outfit fissured with knives in her back and equally sharp metallic acrylics on her nails and Pamela in a frilly white tee printed with a devil-horned teddy. Also in the collection are the brand’s signature two-headed soft bunnies and bears, corset skirts and slutty trompe l’oeil mesh tops and more, all in collaboration with artist Eri Wakiyama, filmmaker Wong Kar-Wai, label Online Ceramics, artist Claire Barrow, tattooist Will Sheldon and graphic designer Elliot Shields. Check it all out online now or at one of the brand’s IRL spaces. TG
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