Liz Hurley, Patrick Cox and fashion blogger Ella Catliff turned out to celebrate the launch of Dsquared2’s first London flagship store last night. Canadian identical twin brothers Dean and Dan Caten, the brand’s founders and designers, welcomed friends and industry to their three-storey Mayfair megaboutique, explaining that having a store in London “has a very special meaning for us.”
“We live in London, we love the people and their hip and rock attitude. They are effortlessly cool! It is a such a stylish city that constantly inspires our work,” they said.
The London flagship debuts their new store design, inspired by forests and nature, which will now be rolled out across their other global boutiques. The store stocks men’s, women’s and children’s fashion, as well as accessories, fragrances and sunglasses, and also has a private floor housing a brand new design studio.