Public School design duo Maxwell Osborne and Dao-Yi Chow’s new vision for DKNY is all about the grown up girl, and the pair’s first campaign for the brand showcases that to perfection. Starring German belle and former i-D cover star, Adrienne Juliger, the woman in the photos is less the embodiment of youth and more about the powerful allure of a woman.
Photographed in Brooklyn by Lachlan Bailey, the images transform 18-year-old Juliger into the strong and sophisticated woman Osborne and Chow envision for DKNY and show the collection’s versatility. It’s a new era of DKNY. Go backstage with us and see the final spring/summer 16 campaign images below.
