It turns out those starry eyed, rainbow-filled Snapchats really are doing some good. Snapchat makes you feel better, and Facebook is making you feel worse, according to a new research from the University of Michigan. Joseph Bayer, the study’s lead author, explained “since Facebook has become a space for sharing crafted big moments such as babies, graduations and birthdays, Snapchat seems to provide users with a distinct space for sharing the small moments,”
The guys over in Michigan took 154 college students and found that besides real life hangs, Snapchat was the most “rewarding” form of communication for students. “On the surface, many people view Snapchat as the ‘sexting app’, says Joseph, but “we found that Snapchat is typically being used to communicate spontaneously with close friends in a new and often more enjoyable way.”
The study points out due to the ephemeral nature of Snapchat, participants are focusing more attention on Snapchat messages than on Facebook. After all, if a message is only around for five seconds, you better focus. Teenagers aren’t the only ones who love the inherently fleeting mementos Snapchat facilitates. Burberry just shared their entire SS16 campaign over Snapchat, before it disappeared. Similarly, filmmaker Alex Kazemi shot and shared quasi-horror short Mudditchgirl91 over Snapchat. Looks like short and sweet is the way to go.
Credits
Text Claire Le
Image via Burberry