Elephants are at serious risk of being wiped out due to demand for ivory — one third of the total population has already been lost in the past seven years. That’s why the Elephant Crisis Fund has joined forces with fashion’s biggest names to raise funds and awareness to combat the poaching of elephants for their tusks. The campaign, #KnotOnMyPlanet, centers around the amazing social memory of elephants, which led to the adage that an elephant never forgets. But with one-hundred thousand elephants killed in just three years, it seems that we have forgotten elephants. Tying a knot is an age-old way of remembering something important, and represents a commitment to not forgetting the plight that elephants are facing.
To show support for the cause, ECF is asking that you tie a knot — in your hair, your shirt, your scarf, anywhere you want — and share a photo of it on social media with the hashtag #KnotOnMyPlanet to help spread awareness that 30,000 elephants are being slaughtered every year. The organization also really needs donations, which go directly to the ground for urgent action. They can be made at knotonmyplanet.org.
Doutzen Kroes, the ECF’s global ambassador says, “As a mother, I don’t want my children to live in a world without elephants, and as a model, I knew that we could rally the fashion community to save the elephants at a time when they need it the most.”
Alongside Doutzen, Grace Coddington, Cara Delevingne, Joan Smalls, Miranda Kerr, Adriana Lima and other fashion industry icons are lending their names and faces to the fight to save the world’s elephants.
Credits
Text Clementine de Pressigny
Photography Daniel Jackson
Fashion Director Alastair McKimm