Topshop has revealed Gigi Hadid as the global face of its fall/winter 15 campaign. Gigi appears in both studio and location shots for the brand’s eclectic, grungy/sporty/tailored fall/winter 15 collection, in a shoot lensed by Tyrone Lebon and styled by Topshop creative director Kate Phelan.
Gigi became an internationally-known face after starring in Taylor Swift’s much-hyped Bad Blood music video, as well as appearing on stage during Swift’s 1989 world tour; and her photogenic friendship with Kendall Jenner has helped the 20-year-old model to become Insta-famous, gathering 4.9 million follows to date.
Hadid takes over from Cara Delevingne, who fronted the last two Topshop campaigns, but has now reportedly left modeling for good to focus on her burgeoning acting career. Gigi also appears alongside sister Bella in Balmain’s fall/winter 15 campaign.