Ten years ago, legendary luxury leather label, Longchamp, teamed up with fashion’s favourite enfant terrible, Jeremy Scott, much to everyone’s shock and surprise. Contrary to what people expected, the pairing of traditional French with American pop was perfect, with Jeremy Scott revolutionizing the brand’s iconic Le Pliage bag each season, ever since.
Over the years the bag has been decorated with cosmic poodles, bling banknotes, tire track, symbols of the zodiac, or whatever else Jeremy has featured in his ready-to-wear collection. Now Longchamp is celebrating a decade long collaboration and many more exciting years to come, with a brand spanking new bag called “Greetings from Hollywood”, which will be the 20th design Jeremy has created for Longchamp.