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    Now reading: inez, vinoodh, and mastered got people to reveal all their innermost desires

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    inez, vinoodh, and mastered got people to reveal all their innermost desires

    The powerhouses of teamwork partnered with i-D to ask creatives worldwide to submit dynamic and powerful pictures on desire.

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    Inez and Vinoodh are the most renowned photographer duo in the fashion industry and Mastered is the online platform encouraging creatives worldwide to get thinking, making and of course, creating. Together, they’ve asked Mastered’s class of 2017 to collaborate on the brief ‘desire’. To quote Inez, “A fashion image should show you the road to glamour — a window on a life different to yours. It should represent something you desire and want to be a part of.”

    This prompt led to over 200 collaborations between make-up, hair, styling, art direction, accessories and photography professionals from across 97 countries. The trick is in the teamwork, something power duo Inez and Vinoodh would know best. “It’s this exchange between everyone that makes the image something someone else has never seen before.”

    This is the second of four creative briefs that Mastered put to their online community taking part in the 10-month course. The first brief on ‘the art of looking’ was set by iconic French art director Fabien Baron back in April, with i-D choosing 15 of our favourites from an impressive line up of submissions.

    We’ve done the same again this time around and here are a few of our favourites:

    Mastered are now accepting applications for their 2018 intake.

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