20 years ago, Patrick Demarchelier photographed a baby-faced Kate Moss and Naomi Campbell in white T-shirts with bullseye prints for a newish breast cancer initiative, set up by Ralph Lauren after the designer lost a friend to the disease. Since being entrusted to the CFDA Foundation, Fashion Targets Breast Cancer has become a powerful force in the ongoing battle against breast cancer. As of the initiative’s 20th anniversary in 2014, $55 million had been granted to charities worldwide from annual FTBC campaigns starring industry legends such as Claudia Schiffer, Kylie Minogue, Georgia May Jagger, and Twiggy. That’s a hell of a lot of T-shirts.
Moss and Campbell have now reunited for FTBC in front of the lens of Mario Testino. Of her part in the campaign, Moss said, “It’s great to be returning to support Fashion Targets Breast Cancer on this very special anniversary year. Since its UK launch in 1996, when I first appeared in the campaign poster, Fashion Targets Breast Cancer has gone on to impact so many lives by funding vital research into this devastating disease.”
Campbell had a deeply personal reason for wanting to get involved with the initiative once more. “I never could have expected back in 1996 that I would go on to experience first-hand the harrowing effect this disease can have on individuals, families and loved ones,” she said. “For the last twenty years Fashion Targets Breast Cancer has united us all — scientists, models, designers, mothers, photographers, retailers — as a powerful force against the disease. That’s two decades of incredible support for cutting-edge breast cancer research and it’s vital that we don’t stop now. With 2016’s campaign, I’m honored to stand with people across the UK, united in our belief that, together, we will win this fight.”
Credits
Text Hannah Ongley
Photography Mario Testino