19 year old Insta-darling Kendall Jenner may only have broken through the realms of reality TV star and slunk into those of high-fashion earlier this year, but she’s already following in the footsteps of the industry’s most established, including Hilary Rhoda, Constance Jablonski and Joan Smalls as the face of Estée Lauder. With over 30 million fans on social media collectively, she’s sure to attract a younger audience to the classic beauty giant.