Calvin Klein underwear has just released its latest #mycalvins campaign under the tagline “the original sexy” and who better than to spread a hashtag than Instagram royalty Kendall Jenner? She’s the headline star of the campaign, which is shot by Mikael Jansson and also includes supers Joan Smalls, Mikael Jansson, Edita Vilkeviciute and Isabeli Fontana. The group can be seen modeling sports-inspired looks, lace numbers and thongs. The brand has a history of eye-catching underwear campaigns, from Marky Mark and Kate Moss to Lara Stone and Justin Bieber, who’s currently CK-pantless on a boat near Bora Bora.
Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. told Women’s Wear Daily, “Calvin Klein originated sexy and we’re going to reclaim, re-imagine and re-image it. We’re bringing together a powerful mix of women from all over the world to celebrate our heritage as a leader in the intimates category.”