Though the past decade has given rise to a global boom in African youth culture, the focus — in the Global North, at least — has typically been on the thriving scenes in cities across the north, west and south of the continent, with the east and centre remaining comparatively overlooked. One country in particular that that applies to is Rwanda, ‘The Land of a Thousand Hills’ nestled at the heart of the continent.
To the world, the country’s reputation has often been unfairly limited to its status as a rising ecotourism destination and booming regional business hub — as well as to darker associations with the UK’s inhumane proposed migration policy, and indelible memories of the unspeakable tragedy of the 1994 genocide. These things are, of course, components of what makes Rwanda what it is today, but just as crucial a factor in defining the country is its youth culture. With a population where 67% are under 25, the country — in particular its capital Kigali — brims with energy and potential. It’s something that a new generation is conscious of, turning a troubled history into a bright future.
Last weekend, the power of Rwanda’s youth-driven reinvention was on show at the inaugural edition of Move Afrika, a five-year initiative aimed at setting up an annual concert that tours the continent, spearheaded by Kweku Mandela — the grandson of Nelson Mandela. Founded in response to the fact that top-tier artists often bypass Africa in their tour line-ups, Kweku is on a mission to remix this narrative — starting with a bang by bringing none other than Kendrick Lamar to Kigali’s BK Arena.
Against a backdrop crafted by local talents from the Rwandan NGO Nyamirambo Women’s Center, who created modern renditions of traditional kitenge fabrics and agaseke peace baskets, the stadium was transformed into a forum of dynamic celebration. From the rhythmic mastery of Rwanda’s DJ Toxxyk to the soulful tunes of Tanzania’s rising sensation, Zuchu, the stage hosted some of the region’s leading talent, with more than 8,000 revelers enthralled by their performances.
And just when you thought it couldn’t get any better, Kendrick Lamar, took to the stage. As the clock struck 11pm, the familiar intro to Kendrick’s epic “Count Me Out” reverberated through the venue, setting the crowd ablaze with anticipation. With his unique flair, Kendrick ignited a palpably electric atmosphere.
His entirely Rwandan dance crew fused contemporary choreo with traditional dances, whipping the crowd into a frenzy. For a whopping 70 minutes, Kendrick had the audience spellbound, belting out a roster of his top hits. From the reflective lyrics of “Alright” to the inspiring tone of “HUMBLE.”, each song deeply connected with the eclectic crowd, creating a collective experience that transcended language and cultural barriers.
Kendrick himself was knocked sideways by the stadium’s electric atmosphere. “This is the loudest motherfucking show we’ve ever done,” he exclaimed, sparking an even louder roar from the pumped-up crowd, who did a stellar job of dispelling Kigali’s unfair reputation as one of Africa’s sleepier cities. Here, we meet some of its most stylish Kendrick fans.
Apollo, 24
What do you do and where are you from? I’m an artist based here in Kigali who does a lot of things. What inspired your look today?I love thrifting and hip-pop culture.What’s your favourite Kendrick track? “Count Me Out” If you could say one thing to Kendrick, what would it be? You’re a legend!
Ed
What do you do and where are you from? I’m a student from Uganda. If you could describe the concert in one word or emoji, what would it be? 🔥If you could say one thing to Kendrick, what would it be? I’d thank Kendrick for giving a voice to the voiceless through his music. Who do you want to see come to Kigali next? Drake.
Rluta, 23
What do you do and where are you from? I’m a singer from Kigali. How would you describe Kigali in three words? Beautiful, beautiful, beautiful. If you could describe the concert in one word or emoji, what would it be? Ahmazing! With an H. If you could say one thing to Kendrick, what would it be? I’d tell Kendrick how his music has been a beacon of expression for many. Who do you want to see come to Kigali next? Beyoncé.
Ariela, 18
What do you do and where are you from? I’m a student from Kigali. What inspired your look today? I just love this girl-next-door, cool girl style. If you could describe the concert in one word or emoji, what would it be? Purrrrrrrrr. What’s your favourite Kendrick track? I find “Swimming Pools (Drank)” quite profound. Who do you want to see come to Kigali next? Tyla.
Polo, 19
What do you do and where are you from? I’m a rapper originally from Kenya. What inspired your look today? I love Wutang… so yeah! What’s your favourite Kendrick track? “Rich Spirit”. If you could say one thing to Kendrick, what would it be? Thanks for giving us art!
Kevin, 19
Where are you from? I’m a college student from Uganda. What inspired your look today? I love denim! What song do you have on repeat right now and why? “Levitating”, Dua Lipa. It’s such a catchy tune! If you could say one thing to Kendrick, what would it be? The world needs more intentional artists like you. Who do you want to see come to Kigali next? Frank Ocean.
Jay, 29
What do you do and where are you from? I’m a fashion enthusiast based in Kigali. How would you describe Kigali in three words? Full of life, culturally rich, and forward-thinking. What song do you have on repeat right now and why? Currently, it’s “Good Vibes” by Wale, it’s such a positive tune. Who do you want to see come to Kigali next? SZA.
Cynthia, 25
What do you do and where are you from? I’m an entrepreneur from Rwanda. If you could describe the concert in one word or emoji, what would it be? Unforgettable. 🎉 What song do you have on repeat right now and why? I can’t stop playing “DNA” by Kendrick. It’s just so raw and real. What’s your favourite Kendrick track? My favourite Kendrick track is “HUMBLE.” because it’s a great reminder to stay grounded. Who do you want to see come to Kigali next? Queen B!
Credits
Photography Festus Teye