In addition to her five UK based stores and one in Paris, 5R Piazza Carlo Goldoni will be Margaret Howells’ first shop in Italy and the new home to her women’s and men’s clothing collections and accessories, as well as a selection of home products, reissue and vintage furniture. “With more than half our products made in England the Piazza Goldoni shop displays the best of what we do in a beautiful building in the centre of Florence. Having combined production office and retail shop in Florence will make the company closer to our Italian suppliers as well as showing our products to an international market,” says Margaret. With six windows overlooking the square and an interior designed by William Russell, who created the look of her Wigmore Street store, the three storey building reflects Margaret’s less is more, clean aesthetic perfectly.
“For the past ten years I have worked with Will Russell on the design of our shop interiors. Whilst incorporating my ideas, Will always adds something that just wouldn’t occur to me – a special spatial vision – resulting in a rewarding and successful working relationship,” explains Margaret of her collaboration with the Pentagram Architects designer.