If you were among the many thousands in attendance at The Art of Genius, Moncler’s blockbuster spectacle staged at the close of the AW23 iteration of London Fashion Week, then you’ll no doubt agree that the most endearing of the nine multidimensional experiences hosted in the cavernous halls of Olympia London was The Art of Love. Staged in a white-out room, and featuring a number of Lovots – twee, Japanese-designed penguin-like robots whose only real purpose is to spread unconditional love – and their human minders, it served as a poignant reminder of love’s status as an essential human quality. More than that, though, it also paid homage to a long-lasting love affair – that between Moncler and FRGMT, the Japanese streetwear brand headed up by Hiroshi Fujiwara.
Dating back to 2018, the two brand’s collaborative relationship is among the longest in Moncler’s history, and “is steeped in mutual respect, passion for creativity and, most importantly, love,” a release from the Italian house reads. Featuring puffers in houndstooth motifs and nods to Moncler’s mountaineering heritage through prints of alpine flowers, the latest chapter of this relationship, which debuted at the London event is an expression of the codes, textures, and garments that each brand holds dear. The beating heart of the collection, so to speak, is a varsity jacket – a garment beloved by Hiroshi since the 80s – reimagined anew for a contemporary audience. A testament to the love invested in the piece’s design, each features an individual serial number, ensuring that each jacket is a collectible worth cherishing for years to come.
Alongside the collection itself, today also sees the launch of the co-created collection’s campaign, shot in Seoul and starring Moncler global ambassador Hwang Min-Hyun and, naturally, a Lovot. Fancy joining the love-in yourself? Well, as of today you can, with the collection now available here.
