Recently, the Oxford Dictionaries announced that 2015’s Word of the Year actually the crying-laughing emoji. Even more recently, the Fashion Museum named Craig Green’s menswear jacket and trousers Dress of the Year. Clearly, the biggest trend of 2015 is breaking your own rules, because Pantone has just awarded Color of the Year to both pink and blue.
Naturally, the color authority doesn’t call the hues ‘pink’ and ‘blue,’ but Rose Quartz and Serenity. They’re the kind of pastel-y, hyper-girly shades often female internet artists and zines like Polyester often subvert, reappropriate, deconstruct and play with in work that eschews traditional notions of femininity.
In a statement on its website, Pantone says, “Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” The color company also notes that, “In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage”.
Notable sightings of the pink/blue color combo include Rihanna’s Dior campaign and i-D cover star Justin Bieber’s What Do You Mean video.
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Image via Pantone