Perfume Genius (aka Mike Hadreas) would be the perfect choice to soundtrack Prada’s new ad even if his name didn’t literally reference fragrance. The gender-fluid performer who brought us the incredible, confrontational gay anthem “Queen” has taken a break from working on his fourth album to deliver a stripped-back cover of Elvis’ “Can’t Help Falling in Love” for the Italian brand’s interchangeably male/female La Femme and L’Homme fragrances. Hadreas’ glittering vocals are set to a sparse musical accompaniment and impeccably capture the sprit of Prada’s subversive mood. You can download the full version (and watch the video stars discuss the irrelevance of gender binaries) on Prada’s website.
Credits
Text Hannah Ongley
Photography Matthew Leifheit