In his first collection as the Creative Director of Pucci, Massimo Giorgetti (also founder of Italian brand MGSM) took the brand in a different direction from previous designer Peter Dundas (now at Roberto Cavalli). Gone were the famous Pucci prints, and in their place, other archival references and a cool and clever use of founder Emilio’s signature takes on chiffon tops and trims.
Embroidered sea life swam across netted pieces, water and corals were captured in Monet-style effects and sequins shimmered throughout. It was a collection that offered many styles to many women: pleating could appeal to the Issey Miyake crowd, grungey proportions might speak to girls going through a 90s revival and — worn differently to the way they were styled in the show — dresses could still possess straight-up glamour. First collections at already renowned houses are never easy, but Giorgetti is Pucci’s new wave and part of a wider shake up of Milan’s main fashion ships. It’ll be exciting to watch what comes next…
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Credits
Text Stuart Brumfitt
Photography Jason Lloyd Evans