It may only be a couple weeks since Rihanna released her dada inspired video for “Kiss It Better,” but the woman whose passport reads Ms Fenty is at it again with the just dropped visuals for “Needed Me.” Shot in a very sunny Florida and directed by cult film favorite Harmony Korine, the video sees at the self-styled Bad Gal RiRi taking the line “You was just another nigga on the hit list” and, well, really running with it. And while the singer’s recent Anti release may not have been the smoothest in the world, make no mistake of the choice of date here: released on 4/20, “Needed Me” contains just enough rollin’ up shots to make those celebrating the annual stoner holiday very happy indeed.
As reported by i-D last month, this isn’t Korine’s first music video. In 2004, the Spring Breakers director enlisted Macaulay Culkin for Sonic Youth’s “Sunday,” before directing Cat Power’s “Living Proof” and The Black Keys’ “Gold on the Ceiling” a few years later. Check out the video, have a read of Amuse’s interview with Harmony Korine here.
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Text Matthew Whithouse