Though his wild — and sometimes controversial — Tweets have long garnered him attention, Kanye was beaten at his own game. At the end of New York Fashion Week (#NYFW), Twitter crunched the numbers, and found that, as far as fashion-week traffic went, Rihanna was the winner, and Kanye nabbed the silver.
According to this data from the Twitter blog, Rihanna’s Fenty x Puma collection not only bested Kanye’s Yeezy Season 3 in mentions, RiRi was also the most-discussed celebrity of the entire week.
The takeaway? The social-media company is watching all of us, all of the time, and that Kanye may just need to up his Twitter game.
Credits
Text Laura Vogel
Photography Jason Lloyd-Evans