Last night, i-D and Gucci came together to celebrate the launch of the brand’s new pre-fall collection and, just like the campaign itself, the theme was all things Northern England Soul. Taking place at London’s Mildmay Club, guests were treated to the raw and frenetic sounds of rising N-Soul DJ Jordan Wilson, as well as the chance to exclusively view the campaign film on Samsung Gear®. The beating rhythm was kept moving with Rhys Webb and Joe Spurgeon of The Horrors fame, while Ophelia Wynne was on hand to capture the night from the i-D Straight Up Studio. Check out our images from the night below.
Camille Munn
What were you thinking when you got dressed?
Head to toe in “Gucci” (Fetty voice).
What’s your spirit animal?
A elephant.
Which song always gets you dancing?
Rihanna’s “Pour It Up”
Thomas Cohen, 26
What were you thinking when you got dressed?
Gucci dressed me, so I didn’t think at all.
What’s your spirit animal?
A camel.
Which song always gets you dancing?
Donna Summer’s “I Feel Love”.
Elibeidy Dani, 19
What were you thinking when you got dressed?
I can’t wait to party in Gucci!
What’s your spirit animal?
Tiger.
Which song always gets you dancing?
Anything electronic!
Coco Capitan, 26
What were you thinking when you got dressed?
Looking Gucci?
What’s your spirit animal?
Tiger.
Which song always gets you dancing?
Buddy Rich Big Band “The Beat Goes on”.
Olly Alexander, 26
What were you thinking when you got dressed?
Will the world end today?
What’s your spirit animal?
A beluga whale.
Which song always gets you dancing?
“Dancing On”.
Louie Banks, 24
What were you thinking when you got dressed?
UGHHH!
What’s your spirit animal?
Jill Tyrrell.
Which song always gets you dancing?
“Love Train”.
Poppy Okotcha, 20
What were you thinking when you got dressed?
Soft. I like soft and silky with something to contrast.
What’s your spirit animal?
Dolphin.
Which song always gets you dancing?
Zed Bias’s “Neighbourhood”.
Credits
Photography Ophelia Wynne