Online fashion retailer SuperGurl has apologised for its Black Friday advert encouraging users to ‘Rape us now’ (pictured above). Made in extremely poor taste, the analogy sparked a swift online backlash against the company’s irresponsible appropriation of the term.
In a Facebook post, SuperGurl’s creative director Jordus Lim cited it as “an honest mistake” made by a lack of reviewing the campaign’s graphic design. With a particular market of teenage girls, critics have noted SuperGurl’s similarly problematic ‘Hit Me’ baseball jacket available online.
The controversy comes only weeks after Bloomingdales released a Christmas campaign suggesting to “spike your best friend’s eggnog when they’re not looking”. The department store later apologised for the date rape-y catchphrase as an “error in judgement”.