“We found with Slam Jam the perfect mix of coolness and technology expertise,” The North Face® concept merchandiser Edouard Gros explained in an interview with us earlier this year. After collaborating on a carefully considered eight-piece capsule collection of technical yet everyday outerwear for spring/summer 16, the outerwear giant and Italian streetwear company come together once again for autumn/winter 16.
Since its inception as a small ski and backpacking brand in 1966, The North Face® have been the go-to brand for outdoor gear. Forget the misinformed links with Normcore, the company has concentrated on revolutionising the outdoor-gear industry for the last half century. After outfitting accomplished climbers, mountaineers and explorers alike, they want to break beyond the barely trod. “Slam Jam truly understand our best in class outdoor technology and how to bring it to the urban environment,” Edouard added. The desire to conquer the streets, as well as the greatest of great outdoors, is driving this creative coming together forwards.
For autumn/winter, the focus returns to bringing the flexibility and practicality of its Layering System to everyday adventures. After the introductions of the Mountain Jacket in 1985, the Mountain Lite series in the late 80s and the fleece Denali Jacket in the early 90s, The North Face® repurpose three decades of mountaineering inspiration and innovation into the demands of city exploration.
Zip up and join The North Face® on a trip through the streets of Milan…
Credits
Images courtesy of The North Face®