Over the weekend, Young Thug gifted us a brand-new YouTube-exclusive song titled “All the Time”. The music video was a collaboration between Young Thug and Daps, the go-to director of fellow Atlanta rappers Migos. The director is the man behind Migos’ videos for “What the Price”, “T-Shirt”, and “Bad and Boujee”videos; and he’s directed clips for Stormzy, Kendrick Lamar, and Wizkid too. It was only a matter of time before he and Thugger teamed up, right?
While the “All The Time” video feels like fairly straightforward rap fare, there’s a delicate reference hidden in there. The most obvious inspiration for the clip is luxury (there’s Louis Vuitton’s monogram and we sure those snakes are a nod to Gucci) but the director shared another detail on Instagram you might have missed. “Setups inspired by artist Ren Hang,” Daps wrote, in reference to simple scene where one woman lies in another’s lap. Though a Thug video isn’t the first place you would expect to witness the late, great artist’s legacy, it’s a testament to how profoundly influential he remains. And, considering the two artists both made it big as outsiders, the pairing feels more than appropriate.
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Text Isabelle Hellyer