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Created with Puma
i-D Staff
Sports brand and luxury brand collabs may now be the norm, but Puma’s 1998 pair-up with Jil Sander set the tone for fashion as we know it today.
Global Creative Director Heiko Desens discusses exploring Puma’s momentous past, what the brand represents today, and its digital future.
We headed to the glitzy Emirati city’s renowned streetwear festival. Here’s everything you need to know!
Claire Thomson-Jonville
After NYFW, Puma creative director June Ambrose talks about the rise of street culture in luxury and introduces her first Puma runway collection.
The young couple discuss what family means to them.
The sportswear giant and Parisian label have created a collection for SS22 all about family (AKA fAMIly).
Roisin Lanigan
i-D caught up with Dua, as well as models Charley Dean Sayers and Sharkkana, as the Flutur line launches.
Here’s what they shot in London, Milan, Berlin and Copenhagen.
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