She’s worked with Mulberry and been an ambassador for Chanel – now Alexa Chung is bringing her fashion nous to denim brand AG. She’ll be attending the global launch of the new collection at Selfridges in London tonight, doubtless with a posse of famous friends in tow. But it’s not all happening behind a velvet rope: Selfridges’ customers have been invited to a dedicated “AC for AG” pop-up space in the Denim Studio on 3 from 6pm to 8pm. They’ll be able to check out the 21-piece collection of clean jeans from indigo to cream, plus tees, sweaters and shirts. London is the first city to host the series of global launch – follow-ups will be held at Bergdorf Goodman in New York and Neiman Marcus in Los Angeles within the next two weeks.
The AC for AG collection is now available to purchase online
