Though you’re probably battling to keep up with the stream of menswear shows flowing out of Milan this weekend, allow your mind to drift back to last September, when the Italian city’s SS20 womenswear shows were in full swing. As you’ll no doubt recall, Versace took the prize for the season’s most viral moment, with Jennifer Lopez taking the floor in an updated version of that green dress she wore to the Grammys 20 years previously. Yes, the dress that was so widely searched on Y2K-era search engines that it induced the development of Google Images.
Now, the Hustlers lead has yet again donned the fabled jungle print, this time to star in the Milanese house’s SS20 campaign. Shot by Mert Alas and Marcus Piggott, the image series sees J.Lo joined by Kendall Jenner in a Matrix-like cyberspace.
Commenting on the extent to which the internet has blurred once discrete boundaries in our lives, the campaign’s starring duo are cast against a backdrop of brooding close-ups of their own faces as they type their own names into holographic search bars. (Who, after all, doesn’t periodically google themselves?) The result is an entrancing yet eerie moment in which the searcher and the IRL search result become one. Meta is the official mood of the 2020s — you heard it here first.
