It’s time. Kendrick Lamar just followed up “The Heart Part 4” with another new release, “Humble,” this time from his forthcoming record (due April 7). And it comes with an epic video, directed by Dave Meyers and The Little Homies. In it,Kendrick confronts us with religious iconography and urges the world — and perhaps himself — to stay grounded, while fish-eye lenses and rapid angle changes leave us very much entertained. But of course, the lyrics are where the real action is. After supposedly coming for Big Sean, K-Dot tells the world that he’s so fucking tired of the Photoshop; he wants natural hair and an ass with stretch marks. Shout-out to whoever’s about to make all the money for those three piano keys.
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Text Frankie Dunn