Puma has announced that Kylie Jenner will be the face of its spring/summer 16 training campaign, despite Kanye West tweeting just 10 days ago that, “1000% there will never be a Kylie Puma anything. That’s on my family! 1000% Kylie is on Yeezy team!!!,” and saying that they were going to give Puma’s money back.
Puma we gone give you your measly million dollars back!!! Never try to divide the family!!!
— KANYE WEST (@kanyewest) February 9, 2016
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner,” Global Director of Brand and Marketing for Puma Adam Petrick says in a new statement. “Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016,” Petrick adds, explaining that, “Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for Puma.”
Kylie is widely reported to have inked a seven-figure deal with Puma for the campaign. As of yet, the reality star hasn’t acknowledged the news on her social media accounts, instead promoting the Kendall and Kylie game, which has now reached the number one spot in the app store.
Kanye was caught getting out of his car by TMZ, who asked him about the deal being signed after his adamant tweets that it wouldn’t. “She had already signed and I was mad for a little bit,” he acknowledges, adding, “But I’m really happy for her though.”
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Image via @kyliejenner