As anyone who’s ever been to a party/brunch/anywhere will know, it’s easy to feel like you’re just talking to the back of the phone of the friend you were meant to be hanging out with. Major Lazer, PARTYNEXTDOOR, and Nicki Minaj get this. They’ve taken it one step further in their just-released music video for “Run Up.”
The video showcases an epic party — seems normal, given that the tune is an absolute summer banger and will inevitably soundtrack many a sun ‘n’ sweat-drenched night this year. The catch is that literally everyone there is also glued to their cell phone, in a weirdly recognizable fashion that is equal parts hilarious and terrifying. It’s funny ’cause it’s true.
Even the loading wheel of death makes a cameo (which will probably bring on a bout of anxiety that forces you to pause the video just to check it’s not actually your computer — guilty). So go forth and press play on the summer-saturated clip. And once you’ve finished watching, don’t forget to look up and actually join the party, too.
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Text Georgie Wright