A longer version of this story appears in Buffalo Zine no. 13. From memes to influencers, makeup tutorials to pet celebrities, avatars to social media experiments, this issue is all about going viral. We recommend you order a copy here.
“You humans choose pets that look like yourselves — this phenomenon, known as the “mere-exposure effect”, is an expression of your tendency to prefer the traits we possess. But for too long, we pets have been left naked and cold. The hottest pets should wear the hottest clothes, it’s simple as that. In a world of luxury where people can spend their money on glacial water and virtual real estate, why not adorn your most beloved companion in the latest, most fashionable wares? More than an accessory, we’re your doppelgängers, your soulmates, your mini-mes, so treat us as such. Forget about lipstick, this pig’s wrapped in a bow, wearing a tiara, struggling to keep its eyes open under all that GLAM. All dogs look good in Dior and a lizard belongs in a cowboy hat. This is about INFLUENCE and FOLLOWERS.”
Obi Wan
Obi Wan (@the_doggie_days) has 85k followers and wears vintage sunglasses from NEW YORK VINTAGE and his own jacket
Coconut & Ella Bean
Coconut & Ella Bean (@ellabeanthedog) have 123k followers and are on a BALENCIAGA backpack wearing hoodies from FOUND MY ANIMAL
Nerve
Nerve belongs to (@seaweedhoe) and is next to a BALENCIAGA earring.
Dior & Obi Wan
Dior & Obi Wan (@the_doggie_days) have 85k followers and are in TELFAR bags.
Coconut Bean
Coconut Bean (@ellabeanthedog) has 123k followers wears his own jumper
Obi Wan
Obi Wan (@the_doggie_days) has 85k followers and wears vintage sunglasses from NEW YORK VINTAGE and his own jacket
Ari
Ari (@honeyidressedthepug) has 57k followers wears his own jumper,
his human Maitri wears full look MIU MIU
Ella Bean
Ella Bean (@ellabeanthedog) has 123k followers and wears a jacket by BARKER, a top by LE CHIEN BLEU and vintage glasses from NEW YORK VINTAGE
Garbanzo
Garbanzo (@garbanzonyc) has 8k followers wears a LITTLE BEAST jumper
Giblet
Giblet (@gibletthepiglet) has 8k followers wears vintage tiara and bow from NEW YORK VINTAGE
Louboutina
Louboutina (@louboutinanyc) has 186k followers and wears her own sunglasses. Her human, Cesar, wears coat, shirt and shorts by LANVIN, boots by TELFAR.
Credits
Photography Victor Llorente
Styling Malaika Crawford
Casting and production Oliver Gabe