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    Now reading: tumblr is designing clothes now

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    tumblr is designing clothes now

    “We wanted every look to feel like a Tumblr post”.

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    If you’ve ever scrolled down your Tumblr dashboard filled with cat gifs and 90s fashion inspiration and thought Damn, I wished I looked like that—we have good news: Tumblr is set to release a fashion line.

    To celebrate their tenth year at New York Fashion week, Tumblr asked ten artists to help create a range of looks including dresses, backpacks, and kimonos. According to Tumblr’s fashion evangelist, Valentine Uhovski each look will “feel like a Tumblr post”.

    They unveiled the collection at their dashboard inspired pop-up shop. The rest of us can get it online at Print All Over Me.

    In other news, Tumblr apparently have a “fashion evangelist”.

    fashion.tumblr.com

    Credits


    Text Claire Le
    Images via Tumblr

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