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Created with Puma
i-D Staff
Global Creative Director Heiko Desens discusses exploring Puma’s momentous past, what the brand represents today, and its digital future.
We headed to the glitzy Emirati city’s renowned streetwear festival. Here’s everything you need to know!
Fashion
Mahoro Seward, Tom George
Your one-stop-shop for this week’s fashion news to know.
News
Mahoro Seward
Shot by i-D collaborator Mario Sorrenti, the global pop icon sports the Puma Suede Mayu, a bold reimagining of the classic trainer.
Neli Ernst and Lois Ash discuss how they reimagined an archive classic into Dua Lipa’s go-to shoe.
Inspired by this season’s abundance of exaggerated silhouettes the Puma Suede Mayu is a bold, irreverent take on a Puma classic.
André-Naquian Wheeler
Look out ‘Ye.
Isabelle Hellyer
After two seasons in Paris, the superstar is back!
Hannah Ongley
Fresh out of Fenty University.
Ryan White
Daily Paper is the Amsterdam-based streetwear label inspired by the three founders’ different African heritages. Collaborating with Puma on a line of apparel and trainers, we met two of the masterminds behind the collection.
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