It’s been announced that Rihanna is the new Creative Director of the Women’s Training Category at sportswear brand Puma. The singer has been hanging out at the Puma HQ in Kerzogenaurach in Germany and will be working with Puma “to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio”.
“Signing Rihanna is a fantastic step for Puma,” said Puma CEO Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Riri will be joining Solange (the brand’s Art Director), Usain Bolt and Mario Balotelli (both brand ambassadors), creating a super team that Puma hopes will allow them to compete more strongly with Nike and Adidas.