H&M is no stranger to releasing a high-profile collaboration. In recent years, the Swedish giant has joined forces with Alexander Wang, M.I.A., Balmain, Isabel Marant, Maison Martin Margiela, Beyoncé, and Madonna. Given this impressive repertoire, it came as no surprise when the retailer announced it would be partnering with iconic French/Japanese label, Kenzo. Recently, H&M gave us a taste of the campaign with a 16-second promo video; now we’re finally getting a real bite. The retailer has released campaign shots and interviews starring Chance the Rapper, supermodel Iman, and hip-hop artist Suboi. In the clips Chance discusses his work with kids and teenagers, Iman reflects on her former political aspirations, and Suboi explains how she found her look.
The rest of the campaign shots — which will feature collaboration ambassadors Chloe Sevigny, actress Rosario Dawson, musician Ryuichi Sakamoto, and and artist/activist Xiuhtezcatl Martinez — are set to be released on October 21. The campaign is shot by legendary French photographer Jean Paul Goude, who’s famous for his 1980s surrealist photos of Grace Jones.
This gradual feed of campaign shots has us waiting in anticipation for the collaboration’s release, which is set to hit stores on November 3.
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Text Amy Campbell
Image via Kenzo