Marc Jacobs launches the essential campaign. ‘The Marc Jacobs Essentials’ spotlights four of the label’s It bags – The Tote, The Sack, The Snapshot and The Mini – shot on multiple generations of Marc Jacobs muses. Adriana Lima, Lourdes Leon, Joan Smalls and Colin Jones star, while the bags themselves appear larger-than-life on the iconic New York skyline. Whichever fighter you choose, make it Marc!